7-Eleven – 360 Summer – Road Trip to Rewards

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Summer is the time to explore everything Canada has to offer from mountains to lakes, the adventures are endless. So why not stop into a 7-Eleven to fuel up your summer road trips and enter for a chance to make your summer even better? Sev’s 360 Summer Road Trip to Rewards campaign offered Canadian consumers from British Columbia to Ontario a chance to WIN awesome prizes from action cameras to fantastic summer vacations. We invited 7-Eleven customers, 7Rewards app users, Slurpee fans to simply download the 7-Eleven app and scan their way to prizes like $5000 travel vouchers, HD action cameras, and free 7Rewards points to be redeemed for summer treats. The campaign resulted in a 33% increase in brand trust among consumers who viewed the TV spot, along with over 34 million total digital impressions. The creative executions spanned digital, in-store, and broadcast, inviting 7-Eleven customers to enter the Road Trip to Rewards contest for a chance to win amazing prizes all summer long.