Walk A Mile

About

To raise awareness for the clients White Ribbon Campaign 'Walk A Mile In Her Shoes event', I developed and filmed a series of promotional teaser videos. The videos captured public reaction to men simply walking about their everyday business in ladies' high-heeled shoes. A team of men braved the perils of the stiletto shoe and swarmed the downtown core of Toronto during peak commuter and break times to hand out Walk A Mile information and draw attention to the event, garnering new sign-ups and plenty of attention. The event raised $145,000.00 to help end violence against women and girls and the UN featured the videos as part of their Say No – UNiTE campaign