Heineken 0.0

About

Heineken 0.0 is an alcohol-free alternative for those who still want to enjoy the great taste of Heineken in any occasion. Whilst on contract for SDI, I was given the brief to open up additional sampling touchpoints for Heineken. They didn’t have to be traditional beer moments and could be any time of the day. Heineken 0.0 is disruptive as a beer brand when placed in non-traditional consumer touchpoints for the Heineken brand. Everyday, normal scenarios (traditionally no-go zones for beer) become the perfect scenario to be disrupted by Heineken 0.0. ‘Disruptive, Non-Traditional Beer Brand Sampling’. These traditionally no-go zones for beer brands are everyday scenarios. The target audience becomes; • Health-conscious (gyms, yoga, runners, sport) • Commuters (to and from work) • Office Scenarios (Lunch breaks, meetings)